Just for fun, what single marketing automation or ESP did you use before graduating to Marketo? Pardot for us.
Started off on Marketo, but have also worked with Hubspot, Pardot, Infusionsoft, SharpSpring and Act-On. Looking back, Pardot was probably worst value for money, while SharpSpring was pretty good value for money.
Interesting, I've never used Infusionsoft but heard recently they could have as many as 35K companies using their product. Active Campaign was a pretty good value for the money... I used it AFTER Marketo when shifting startup phases $$$$ > $.
Microsoft Click Dimensions.
would you mind sharing your thoughts on Click Dimensions vs Marketo (especially in MSD CRM environment)? I did read some reviews online, but additional insights are always valuable. Thanks! Matjaž
IBM Campaign Automation (formally Silverpop)
I started with using MailChimp & Constant Contact for freelance clients, but I used Salesforce Marketing Cloud for 5 years before moving into the world of marketing automation with Marketo.
Mailchimp and Hubspot very briefly. Also used Hubspot again, for one of my clients 2 years into using Marketo exclusively and didn't enjoy it at all.
Most recently, Salesforce Marketing Cloud, Real Magnet, Informz. Prior to that, Salesfusion, Swiftpage (the stuff of nightmares!), VerticalResponse, Constant Contact, and MailChimp.
Infusionsoft, ExactTarget, Constant Contact, Mailchimp, homegrown Postfix-based solution. Have and still occasionally use Sendgrid/Mandrill/SES as needed.
The fact that Infusionsoft uses Marketo never fails to amuse me.
so I was Infusionsoft' Infusionsoft Admin / Marketing Automation Architect at that time and then scaled the Marketo instance. This was in 2015, so things could have changed but for context- their system is for companies with: 1-50 employees, $50k - 1.5mil in revenue, db size of 1 - 100k.
Through customizing the internal Infusionsoft (and eventually connecting to Netsuite), it scaled until there were 500-600+ users, $60 million in revenue and database size of 1mil+. At that time, there were issues running it so far outside of the intended use. The company decided it didn't make sense to have the software engineers working on something that wasn't going to help the customers - and looked at mid-market / enterprise tools.
Oh, I'm totally aware of Infusionsoft's limitations and hacking around it—my company was the one that was waaaay too big for Infusionsoft's target company size that was using it for early automation and ecommerce management (but had to build a custom connector to not use Infusionsoft's in-house CRM). Not sure if they were still a customer as of 2015 but managing that thing was a beast as a result. I just find it a bit funny that there's a not-eating-its-own-dog-food component to the setup.
Which is probably for the best, as Marketo does a far better job in that space.
Began with an ESP (MailChimp) and then began marketing automation with Act-On. Transitioned from Act-On to Marketo.
As a straight-up ESP they were top notch and of late have been adding in some light-weight automations (useful for an ecommerce site perhaps).
I think transitioning from MailChimp's slick design and consumer-level ease of use to circa 2011 Marketo was especially tough, until I figured out the power under the hood.
Over the last 12 years (in chronological order):
1. Vertical Response
2. Constant Contact
3. Email Labs (dont ask)
4. Exact Target
Bram Valdez , Lol. I used Email Labs before. Yeah! I can totally relate.
Convio (now Blackbaud Luminate)
Exact Target (Marketing Cloud)
Before Marketo starting with the very first email provider up until Marketo are:
2. Exact Target
3. Eloqua E9
4. Eloqua E10
Hubspot and MailChimp
Used Eloqua and loved it!
Now on a mission to convert a bunch of marketers from Marketing Cloud and Pardot to Marketo lovers. I love how powerful Marketo is. If the interface can be a bit sexier, that'll make my preaching much easier.
Started off in Mailchimp. Used a little bit of Constant Contact before shifting to Marketo in my current role.
Miss the simplicity and quality of the email editors in Mailchimp and CC, but the additional automation functionality in Marketo for emails alone is amazing - let alone everything else we use automation for.
MailChimp / Constant Contact / AWeber
Infusionsoft (Former Admin of Infusionsoft's Infusionsoft)
It's quite a change, though.
I used Pardot for 2 years. I was so excited when we moved to Marketo and I was introduced to program templates and tokens. What a game-changer!
Retrieving data ...