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Marketo metrics definitions?

Question asked by Marie Gentile on Apr 4, 2019
Latest reply on Apr 8, 2019 by Marie Gentile

Am I the only one having a super difficult time finding an actual written definition of how Marketo calculates its metrics? Not looking for anything technical, just wondering if CTR is *unique* CTR or not. Is there a key somewhere?  Is this CTR definition accurate for Marketo: Total number of clicks not including multiple clicks on the same link by the same recipient / total number of recipients?

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