AnsweredAssumed Answered

Setting Up Re-Engagement Campaign

Question asked by Traffic Agency on Apr 4, 2019
Latest reply on Apr 4, 2019 by Nicholas Hajdin

I'm looking to set up a re-engagement campaign with three different emails for inactive leads within the past 6-12 months. Advice on how to set this up in Marketo?

 

The 1st email will be asking if the record still wants to hear from us and encouraging them to update their email preferences. If a record clicks on a link in the email, they should not be sent any additional emails from the campaign. If a record doesn't click a link in the email, they will be sent the 2nd email.

The 2nd email is similar and includes how they can update their email preferences. If a records clicks on a link in the email, they shouldn't be sent any additional emails from the campaign. If a record doesn't click a link in the email, they will be sent the 3rd and final email.

The 3rd email basically says that if a record doesn't respond we will remove them from our list. If a record clicks a link in the email, they will remain in the database. If a record doesn't click a link in the email, they will be sent the 3rd and final email.

 

I've made a smart list to grab the inactive records, and made sure to exclude any unsubscribes. How do I create this as a program?

Outcomes