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Webinars drip and nurtures

Question asked by Lizzie Boyes on Mar 28, 2019
Latest reply on Apr 1, 2019 by Josh Pickles

Hi there,


Has anyone done a topic based drip and nurture and then added leads from a webinar to a marketo to it? How would you do this?

I use brighttalk to host webinars - would you only add leads that were were watching webinar replays/live viewers? But only add those leads if they have opted into your companies marketing comms?