I have a couple of links included in email content and there is a CTA button to redirect audiences to a landing page. For scoring the click email activity, what will be the best way to differentiate between click link in email and click CTA button?
If the actual links within the email are all of the same, I don't think you would necessarily be able to track one of those specific links. However, if you were to add a specific UTM parameter, you would then be able to use that as a constraint for that filter. The one caveat to any UTM parameters is that you will absolutely want to make sure they fall within the guidelines for your Google Analytics reports. I haven't actually done this myself, but it seems like a solution that could work for you moving forward.
This is exactly how we do it in of my instances, is to have a UTM paramater for that link that says "CTA", and use the "Link contains CTA" filter for changing the program status and updating the score for that person.
Thank You Brooke, including CTA as a UTM parameter will make it easier in longer term.
Thank you Bryan, including UTM parameters will certainly help as a differentiator.
Retrieving data ...