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Adding people to named account - ABM Tool

Question asked by Graham Somers on Mar 21, 2019
Latest reply on Aug 1, 2019 by Liana Vagharshakian

I am trying to add pipeline to a named account in Marketo's ABM tool but I am not having success.


First I created a smart list of leads and then tried to add them to a named account - but it only added 3 out of 10 that I tried to add.


Second I created a smart campaign to add to a named account and again not all the leads where added.


What am I missing? Does a lead need to have a certain criteria before it can be added to a named account?