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Customer Journey Map / Diagram / Structure

Question asked by Ignace Kervyn de Meerendré on Mar 19, 2019
Latest reply on Mar 20, 2019 by Ignace Kervyn de Meerendré

Hi the community,

 

I'm a little bit lost in the Customer Journey reflexion. I would find some tips, help on how to start the beginin.

I explain : does exists some questions to ask ? Are some rules to respect before mapping ? Do we have to work with paid / earn media in the Diagram ?

If somebody has worked with a pdf which helped him in the past, i'm interested.

 

Sorry for this message, which looks like a little bit confused but is the case in my head

kind regards dear readers

 

Ignace

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