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Migrating Historical Data/Activity History Between 2 MAP Systems

Question asked by Eric Podewell on Mar 6, 2019
Latest reply on Nov 8, 2019 by Ben Griffith

Does anyone have any best practice tips or recommendations for migrating the activity history/historical engagement data from one marketing automation platform (MAP) system to another? I don't think it matters which systems, since "best practices" should be relevant across all systems, but in this case it would be a migration from Marketo to Marketing Cloud. If possible, we would prefer not to lose any historical data that we can use for reporting purposes to report on things like multi-touch attribution, conversion rates, past open/click rates, etc.

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