Brooke Bartos

Marketing Operations Manager

Discussion created by Brooke Bartos Champion on Mar 6, 2019

A new one to share with you all!

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We are looking for an analytical and focused marketing and operations expert to build out our marketing tech stack, processes, and reporting. This individual must be detail-oriented with strong prioritization and time management skills. You would own the platform and develop things like lead scoring and other key areas.

 

Responsibilities:

 

• Design, develop and maintain core sales and marketing operation processes

• Using our automation platform and CRM, work with the Demand Gen team on campaign implementation, and own technical management of programs, which includes building, documenting, determining attribution, and reporting results back to stakeholders

• Administer the sync between the automation platform and our CRM

• Conduct campaign and A/B testing analysis with the team, with a focus on performance optimization

• Continually measure and report on the performance of core conversion assets and campaigns

• Develop and implement a multi-touch attribution model

• Revisit and help structure our lead scoring and lead definition. Build out the new lead scoring in our automation platform and Salesforce.

• Support the execution, maintenance and continuous improvement of marketing programs and technology platforms

• Develop a deep understanding of our target buyer personas and customer journeys

• Create operational documentation including the mapping of workflows and procedures

• Partner with Marketing and Sales leadership to design, develop and maintain critical marketing metrics, custom reports and dashboards to enable data-driven decisions throughout the marketing and sales teams

• Be the subject matter expert on and teacher/evangelizer of marketing technology platforms and our website • Manage marketing technology vendor relationships • Own and maintain data accuracy and develop a comprehensive view of key audiences to ensure the health of contact database, including managing contact scoring, data enrichment, and segmentation

• Manage tracking and attribution of events

 

Qualifications:

 

• Bachelor's Degree required

• 3-7 years of professional experience in a sales/marketing operations function or relevant field

• Expertise with Salesforce

• Knowledge of Marketo

• Experience integrating marketing automation software with other technologies

• Proven quantitative, analytical and problem-solving skills

• Excellent communication skills with the ability to effectively communicate with internal and external stakeholders and cross functional team members

• Proficient in BI platforms, ideally Tableau

• Familiarity with Google Analytics and developing non-obvious insights from existing campaigns

 

For addtional information please contact Richard at richard@hirewell.com

Outcomes