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Where to attribute new leads, when they are kind of not new?

Question asked by Sean Richards on Mar 3, 2019
Latest reply on Mar 3, 2019 by Sean Richards

We've been depuping our data and have realised a scenario, which I am keen to hear from other on which philosophical side they stand.


We are B2B.


If you generate a lead from Event A, then a year later generate a lead for the same person, who is now at a different account at event B, you merge and de-dupe the lead (as they are the same person, but with a new email address), but do you update lead source and attribution to Event B?


How do you all think and handle this scenario?