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How can I pass Marketo lead info from an email to a webpage?

Question asked by Brandon der Blatter on Mar 1, 2019
Latest reply on Mar 4, 2019 by Sanford Whiteman

I have the following use case: I'm sending an email through Marketo to several leads.  A link in the email will point them to one of the pages on my website.  When they get to the page I will use the Marketo API to prefill a form with their information (or simply verify that they clicked the link) and then once they're identified provide them with a download link.  How can I pass lead information from the email to the website (assuming a new browser session without cookies or anything like that).  It looks like using mkto_tok is the wrong approach from what I've researched so far.

 

Additional information: We're using the Marketo API and our own HTML forms so we have more freedom over how they're built.

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