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Adding GTM to Email template

Question asked by Raymond Russell on Mar 1, 2019
Latest reply on Mar 1, 2019 by Raymond Russell

Can I add Google Tag Manager tracking to my email template?  I thought I could (to better track the traffic and not see it as "direct" in Google Analytics), but now I see a "Marketo does not allow javascript or script tags in email HTML Please refresh your browser." error in my master Email Template.  Is this possible or since it's js it won't work?


If it won't work then are UTM tags my only path to see email traffic in GA as email rather than direct since it will be coming as a redirect through my tracking link subdomain?