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At what point do people unsubscribe

Question asked by René Kamine on Feb 27, 2019
Latest reply on Mar 3, 2019 by Karan Hari


Is there any research around at what point or after how many emails does someone unsubscribe?

We send a lot of emails so trying to understand behaviour in order to optimise our communication cadence & how often we send emails.

Basically how much is too much before someone unsubscribes?

Many thanks in advance.