Riddle me this: how can I use a form in Marketo to populate data in a SFDC custom object?
We are launching a partner program where we want to capture the partner information and then also have the leads they provide attached to their partner "account". So far, we have a Marketo form embedded on our website which captures the partner details - easy enough. We also have created a custom object in SFDC for the partner details - custom object was chosen as we don't want partners to be leads or accounts because we don't want sales to see them and call them.
Problem 1 - how do I connect the Marketo form fields to the partner custom object fields in SFDC? Is this even possible?
Problem 2 -from the form capturing the partner details, Marketo needs to be able to create the partners in the custom object in SFDC (like it creates normal leads). Is a custom object in SFDC the way to set this up? Can we use an additional API to connect the partner custom object to Marketo?
Future problem - How do we attach new referral leads from partners to the partner accounts, if setting them up as accounts is the way to go? Help!