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Hi Syed -
You can create two custom fields to achieve this.
I would reccomend you create the fields in SFDC first, and let those fields sync over to Marketo.
Opt-in would be a checkbox, with the default value left unchecked.
Opt-in would be a date field. You would change data value based on a trigger of data value changes for Opt-in, new value = True.
Let me know if you have any questions.
I was wondering if there is any automated/pre-built system in Marketo!
No there is no prebuilt system like this. Similarly, for a double opt in, you would have to use a flow that would listen for the click and then opt the person in.
See my guide on this: marketingrockstarguides.com.
Thanks Josh for your reply. Can you post direct link to the post related to this?