WEBINAR: 10 Causes of Bad Data (and How to Fix Them! - RECORDING: CHIMUG Webinar - 10 Causes of Bad Data (and How to Fix Them!) - YouTube
Presented by Elliott Lowe, 3x Marketo Champion, Head of Marketing Technology Operations at RingLead
Elliott has worked on dozens of marketing and sales systems at companies like CA Technologies, Spectrum, Moody’s, Pandora, AdRoll and Plantronics and has repeatedly seen the impact that poor data quality can have on marketing and sales efforts. Duplicate records, nonstandard, incomplete, and inaccurate data cause inappropriate communications at the wrong time, dilute person scores, impair performance metrics and waste employee time.
In his presentation, Elliott will share 10 of the causes of bad data and how to correct them step-by-step with little or no expense for additional software. Implementing these corrections can immediately improve your data quality and potentially reduce the number of records you need to license for your Marketo subscription.
WATCH THE RECORDING: CHIMUG Webinar - 10 Causes of Bad Data (and How to Fix Them!) - YouTube
Elliott Lowe specializes in building solid marketing and sales operations foundations at rapidly growing companies. Presently, Elliott is the Head of Marketing Technology Operations at RingLead where he leads the design of their data management solutions for marketing automation platforms like Marketo and Eloqua. He also architects custom data quality processes for their major customers like Moody's, NYSE, and Spectrum. Previously at CA Technologies (acquired by Broadcom), an ITSMA charter member, Elliott led their Account Based Marketing programs. Elliott is an Eloqua and Salesforce power user as well as a Marketo Certified Expert, 3x Maketo Champion and speaker at Marketo Summits.