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Description
As a Marketing Operations Specialist you will contribute to all aspects of planning, executing, optimizing, testing, and reporting, working primarily in our Marketo and SalesForce Marketing Cloud (SFMC) instances. Your primary focus will be on day-to-day production of marketing email and the operational aspects of Marketo programs. You will also work with our marketing and product teams to develop email campaigns and experiments. You will be be an active participant in enhancing and maintaining SFMC and Marketo, and encourage best practices.
Responsibilities:
build, test, and launch email programs
create and maintain subscriber databases, lists, and segmentation groups
track email performance and deliver relevant reporting
implement and optimize automated and triggered email programs
assist in the development and execution of A/B testing
devise and implement program refinements
monitor systems and troubleshoot issues
adhere to anti-spam regulation and GDPR compliance
gain new skills and expand your knowledge of marketing technologies
be part of a creative, dynamic team that's changing the way O'Reilly interacts with its customers and prospects.
About you:
meticulous
deadline-oriented
tech-savvy
results-oriented
collaborative
data-driven
organized and accountable
an excellent verbal and written communicator
passionate, with a positive attitude.
Minimum Qualifications:
Proficiency with current email marketing best practices, rules, and technology (preferably SFMC and/or Marketo)
Working knowledge of HTML, CSS, web usability, and UX concepts
Ability to execute quickly and with high quality while handling multiple tasks in a fast-paced team environment
Excellent written and verbal communication
Familiarity with web analytics reporting systems such as GA360
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