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Unique Identifiers in Marketo

Question asked by Catherine Ducey on Feb 21, 2019
Latest reply on Apr 9, 2019 by Catherine Ducey

I was wondering if any schools use a field other than email address as the unique identifier in Marketo? Using email as a unique identifier will create duplicate records for NYU as we ask the graduating classes for updated email addresses and other contact information. We're just wondering if any of our peers have different solutions or workarounds.



Catherine Ducey

Email Marketing Manager, NYU Alumni Communications