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Data Retention Policy for Marketing Contact information in our db

Question asked by Vineela Maram on Feb 20, 2019
Latest reply on Feb 22, 2019 by Vineela Maram

Hi All,


We currently do not have a Data retention policy for Marketing contact information in our Marketo instance. I am looking to see if any one of you could provide some guidelines or industry standards with regards to this or something that you do at your org might also be helpful. I am aware that Marketo has their own Data retention policy but wanted to see how we could draw some synergies here.