My company's sales department is split up by product line. Team A, for example, sells Cameras. Team B sells media equipment. Typically, there is not much overlap in customer for these 2 groups.
My company is thinking of rolling out a "Lead Referral Program", where when an Account Manager speaking to a lead about cameras finds out that same lead is also interested in media equipment. The process that is being discussed would entail the Account Manager from team A intentionally creating a duplicate lead, and assigning that lead to an AM from Team B. This would create a duplicate lead.
Obviously, duplicate leads are not ideal in Marketo. I'm curios to learn if anyone has any suggestions for dealing with this. How can I ensure a lead can have 2 different owners from different teams. Is there a way to do this without creating a duplicate lead?