0 Replies Latest reply on Feb 6, 2019 9:31 AM by Brooke Bartos

    Marketing Automation Manager - Chicago

    Brooke Bartos

      Marketing Automation Manager

      at Uptake (View all jobs)
      600 W Chicago Ave, Chicago, IL 60654

       

      What We Do

      Uptake helps industrial companies digitally transform with open, purpose-built software that delivers outcomes that matter. Built on a foundation of data science and machine learning, our vision is to create a world that always works — one where the machines and equipment we depend on daily don’t break, and industrial companies are once again the creators of economic growth and opportunity.

      What You'll Do:

      As our Marketing Automation Manager, you will own all things Marketo at Uptake. You will help us build out, manage and improve our Marketo instance as we expand our footprint in North America and beyond. You will be responsible for creating automation workflows and digital assets such as landing pages, emails, nurture programs and more. You will work closely with multiple stakeholders across Demand Generation, Product Marketing and Content Marketing, with the end goal of delivering highly effective and engaging marketing campaigns that generate qualified pipeline. This is a critical role on our growing Marketing Operations team.

      Responsibilities:

      • Manage the ongoing day-to-day operation, configuration, administration and optimization of our Marketo instance
      • Manage data accuracy between Marketo and Salesforce, including updating, deduplication, importing and exporting of records
      • Execute all aspects of campaigns in Marketo including automated programs, audience segmentation, drip campaigns, dynamic content, design and analysis
      • Establish and maintain scalable processes that ensure best practices in marketing automation and campaign management
      • Document existing Marketo processes, recommend and implement system and process improvements to enhance productivity
      Qualifications:
      • Bachelor’s Degree in Marketing, Information Technology or other related disciplines from an accredited college or university
      • Marketo Certified Expert with at least 3 years of experience administering Marketo
      • Strong experience designing, developing and maintaining Marketo integration with Salesforce
      • Strong experience configuring and managing Marketo’s Revenue Cycle Explorer
      • Must love data; expert knowledge of data capture and management strategies
      • Process-driven, always looking to optimize and streamline processes
      • Experience working in a fast-paced software company with global teams
      • Enterprise-level B2B, SaaS experience preferred
      Why Work HereUptake is a values-driven organization, and we are excited about what we do. We’re flexible, honest, hardworking, and collaborative. As a team, we bring our diverse backgrounds, beliefs, and experiences together to solve tough, important problems. We support and challenge one another to bring out the best in each of us, and we might have a little fun along the way. We’re also proud to be one of Chicago’s best places to work in 2018 according to Forbes and Great Place to Work Institute.We offer generous benefits including health, dental, vision, parental leave, 401K match, and unlimited vacation. We are lifelong learners, and our Uptake University program offers training and professional development on a wide variety of topics. We also have employee-led community groups including Women@Uptake, Pride@Uptake, Science@Uptake, Parents@Uptake, and many more. Learn more at https://www.uptake.com/careers. Applicants must be authorized to work in the U.S.Uptake welcomes and encourages applications from all individuals, without regard to any prohibited ground of discrimination, including from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.