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Large group of non-prospect people in Marketo

Question asked by Sam Krauser on Feb 4, 2019
Latest reply on Feb 7, 2019 by Mariah White

I just wanted to get some advice on something that has been proposed.

 

I've been asked to potentially add a large number (potentially 1000s) of person records to Marketo in order to send non-marketing business operational emails.

 

These people are not prospects and we will not be marketing to them. However we do have currently a large database of marketable persons in Marketo.

 

Also we'll definitely want to avoid syncing these people to Salesforce.

 

I'd just like to get some more experienced minds input on the risks surrounding this.

 

How would I split the marketable/non-marketable people up?

How would they not sync to SF but still let prospects do so?

What are the big downsides to storing prospects and non-prospects in the same Marketo instance?

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