4 Replies Latest reply on Jan 31, 2019 4:00 PM by Heather Correa

    Resubscribe Campaign

    Heather Correa

      One of our departments would like to send an email to users that had previously unsubscribed asking if they would like to update their communication preferences and opt-in. Someone mentioned that we could legally email users who unsubscribed over a year ago. I could not find this in regards to CAN-SPAN and would love to know if this is in fact true. If so, is there a date range you can email unsubscribed users under CASL and GDPR?

        • Re: Resubscribe Campaign
          Amy Goldfine Connor

          From both a Marketo technical perspective and a legal perspective, if someone has Unsubscribed = True you can not send them a marketing email! The only exception is an "operational" or "transactional" email which is very narrowly defined (webinar confirmation, purchase confirmation, etc.). The same rules apply across CAN-SPAM, CASL, and GDPR, but the last two are much more strict in terms of enforcement and fines. Absolutely do not do it!