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Marketing Automation COE

Question asked by Abhishek Chandra on Jan 29, 2019

To set up a center of excellence for Marketing automation within the organization,the initial areas can be identified as below:

Talent up-scaling and capability building - Make sure the current workforce has the capability to work on complex problems, create solutions for the same and implement them.

Solution offerings - create solution templates that can be utilized for sales pitches and proposals

Technology - For research and development, make sure that team have all the tools and technology available for exploring new horizons 

Cross platform training - leverage the existing talent to cross train people on different technologies

Quality control and assurance - Evaluate existing processes and identify the gaps to make all the processes robust

Is there anything else one should take care of or plan for in future? Thoughts?