To set up a center of excellence for Marketing automation within the organization,the initial areas can be identified as below:
Talent up-scaling and capability building - Make sure the current workforce has the capability to work on complex problems, create solutions for the same and implement them.
Solution offerings - create solution templates that can be utilized for sales pitches and proposals
Technology - For research and development, make sure that team have all the tools and technology available for exploring new horizons
Cross platform training - leverage the existing talent to cross train people on different technologies
Quality control and assurance - Evaluate existing processes and identify the gaps to make all the processes robust
Is there anything else one should take care of or plan for in future? Thoughts?