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Offre d'emploi : Marketing operations senior manager chez Talentsoft

Question asked by Arthur Roche on Jan 25, 2019

Bonjour à tous,

 

Talentsoft recherche un marketing operations senior manager, n'hésitez pas à m'écrire si vous souhaitez candidater.


L'annonce est disponible ici : https://www.talentsoft.careers/en/offers/MarketingOpsManager-501/

 

Un résumé de votre rôle :

 

Lead Generation and Campaign Management

 

Coordinate the design and manage all automated campaigns, and lead scoring, for lead generation and nurturing to drive quality leads to sales and manage flows through Marketo and Salesforce

Deploy an Account Base Marketing strategy for all countries (Marketo, social media, print …) and coordinate with the field marketing managers & Sales reps the campaigns planning and priorities.

Work with field marketing, content, and customer marketing to coordinate campaigns and ensure effective communication streams to target personas and markets (segmentation and campaigns execution)

Coordinate a team that build landing pages, create email and Marketo forms and send emails leveraging best practices and effectively

Collaborate with Marketing communication team to develop assets such white papers, checklists, email content, etc…

Identify & Explore new Lead generation channels & support Field Marketing Managers for execution

 

Marketing Automation & CRM

 

In Collaboration with the Global Data Analyst establish marketing reporting, dashboards and analysis on campaign performance, conversions, attribution and effectiveness

Manage the setup, maintenance and optimization for all marketing automation through Marketo and the sync to Salesforce

Be the marketing funnel expert and improve targeting by continuously improving the database quality using tactics such as data enrichment, list segmentation, and batch list loading

Prioritize and execute on existing and ad hoc requests made from marketing and sales to facilitate revenue growth

Manage, enrich, segment and own the database of prospects & customers CRM Salesforce

Budget & vendor management

 

PROFIL

4 to 6 years of experience in b2b or b2c marketing leveraging digital tools

Proficient user of Marketo or similar marketing automation tool (Eloqua, Hubspot, etc.)

Proficient in CRM applications such as Salesforce.com or similar

Strong Knowledge on SEA

Knowledge of latest lead generation strategies and technology (Google Adwords, ON24, ABM, Retargeting, Social Media, etc..)

Fully bilingual French/English

 

Merci à tous,
Arthur

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