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How to identify which nurture emails lead to higher MQL conversion

Question asked by Elena Parangoni on Jan 23, 2019
Latest reply on Feb 2, 2019 by Amit Jain

We are trying to optimise/restructure our nurture programs at my company. I would like to perform an audit of all the nurture programs & their streams, looking at which stream and which email specifically is helping to generate most MQLs.

Note: In our current structure, a stream within a nurture program = industry/vertical.

 

Is there a way to generate a report for this in Marketo?

 

Thank you!

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