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I like your naming scheme.
This is a giant question which I dont think can be fully explored in the forum. Here's what to investigate first:
- Program and Channel uses (there are some webinars and threads here)
- Consider your business workflow and process charts
- Consider your attribution needs: Channel vs. Offer
- Look at your SFDC workflows and how to connect campaigns to contacts to Opps (lots of discussions and issues here)
Consider hiring an agency to assist. It may be a big project.
Thanks Josh. Where you going to include a link for some webinars and threads, or are they just in the forum? I haven't found them yet.