5 Replies Latest reply on Jan 15, 2019 12:28 PM by David Tobon

    Filter question

    David Tobon

      Hi friends, i want to ask if someone knows about it; What is the name of the of item/filter in Marketo that tracks the last time we  interacted or had an activity with a lead/customer (assuming one exists)?

      I appreciate if someone can helps

        • Re: Filter question
          Devraj Grewal

          David,

           

          This filter does not exist out-of-the-box. If you were interested in creating one, you can have a smart campaign set up similar to this:

           

          Smart list:

          Activity was logged: Call attempt

          Flow:

          change data value: Last Call Date: {{system.date}}

           

          OR

           

          Smart list:

          Email was delivered

          Flow:

          change data value: Last Email Date: {{system.date}}

           

          Just be weary that this campaign should not qualify every time you call or email a prospect, that would be way too much overload. So perhaps provide an additional filter in the smart campaign's smart list to only include target accounts, etc.