There are some differences between the Default program and the Email Send program.
Email send program.
- You have access to the stats dashboard after sending.
- Easy to perform an A/B split test.
- Much more flexible. You have the ability to add nested campaigns within the campaign.
If the plan is to simply send out an email blast, the email send program will work fine. But if you're looking to add any other campaigns or any complexity to the campaign, I would recommend the Default Program.
Thank you for responding.
For example, there are 10,000 leads working in hospitals,
Do you recognize that if you want to send the same e-mail newsletter to all 10,000 people (or A / B test) using e-mail program(channel "Email Send")?
Also, if you want to send different mails among 10,000 people by a radiologist or a doctor, is there a recognition that you use Default Program(channel "Email Blast")?
The Email Send Program lets you send one email (apart from whole email split tests) to one audience. If you want to send different emails to different audiences your best bet is probably the Email Blast Program where you use a Smart Campaign to send the email. That gives you the flexibility to do the following in the flow:
If Radiologist, Send Email A
If Cardiologist, Send Email B