0 Replies Latest reply on Sep 2, 2014 9:30 AM by 24d89f37a2c4c9013904ed19d1caf23d098b773c

    Marketing Automation Position - Ciscos Corporate Social Responsibility Organization

                               Please email Kim Vernon (kivernon@cisco.com) if you or anyone you know is interested..

                               Seeking top-notch professional marketing automation and direct mail administrator who can plan, manage and execute a variety of global communications for Cisco’s Corporate Social Responsibility organization. Content includes but is not exclusive to the Cisco Networking Academy community of 1 million students and 20 thousand instructors in 170 countries. This role will work with and occasionally lead cross-functional teams to advise and consult on best practices for effective automated and direct mail communications.

                               Responsibilities:

                               Marketo Administrator
                               • Administration of the Marketo Tool to efficiently deploy Corporate Affairs communications to target audiences
                               • Develop a communications program for Corporate Affairs and Networking Academy from strategy to process to execution
                               • Be the primary contact and training mentor for publishers using marketo
                               • Be the primary interface with communication tool vendor to troubleshoot, resolve any problems, outages, maintenance requests
                               • Execute all activities related to sending out communications, i.e. author/publish internal and external communications to support Networking Academy
                               • Proactively keep all content publishers informed and drive stakeholder management for any critical changes in direction and system changes that can affect their work
                               • Monitor usage to ensure a positive customer experience with communication cadence 
                               • Provide reporting metrics quarterly on tool usage
                               • Produce deliverables as needed such as status reports, quarterly ops review metrics and updates to keep management informed on state of communication program

                               WebEx Social Administrator
                               • Develop internal presence on Cisco Web Ex Social (WXS) for Corporate Affairs marketing and NetAcad marketing
                               • Execute plan, maintain WXS content on an ongoing basis, monitor pages for feedback
                               • Gather and report on traffic and usage metrics
                               • Produce deliverables as needed such as status reports, quarterly ops review metrics and updates to keep management informed on state of communication program



                               Required Skills/Capabilities
                               • Self-starter, can work independently, and proactively able to resolve issues, take ownership for tool and process
                               • Extensive experience working with Marketo to execute marketing programs and communications in an automated fashion, and using meaningful reporting to show status 
                               • Significant direct mail marketing experience
                               • Extreme attention to detail and organized
                               • Solid analytical skills
                               • Willingness to learn new skills 
                               • Pride in work as first line of editorial review to ensure accurate quality communications 
                               • Able to work with and influence diverse cross-organization teams to provide best practices in direct mail marketing guidance
                               • Solid verbal and written communication skills
                               • Ability to think strategically and execute tactically to deliver results
                               • Excellent stakeholder management, time management and prioritization skills
                               • PowerPoint skills essential
                               • HTML knowledge 

                               Desired Skills/Capabilities:
                               • Liferay web content management a plus
                               • Editorial experience a plus
                               • Creative/graphics design 
                               • BS/BA or equivalent plus 5 years experience