AnsweredAssumed Answered

Setting up SFDC campaign for MQL tracking

Question asked by Amber Hobson Champion on Jan 9, 2019
Latest reply on Jan 17, 2019 by Amber Hobson

I'm wondering if anyone has set up a SFDC campaign (or series of campaigns) to track the contacts being sent over as MQLs. We're having issues with our reporting in Marketo going from MQL to SAL to SQL and are trying to determine if this will fix it. Currently, any contacts on an opp move to SQL status, regardless of if they went through MQL prior to this. I can't get an accurate number for of the MQLs sent, how many end up as SQL.

 

My current idea for a fix is to add my MQL to a SFDC campaign that way I will see it in SFDC reporting at lease to get an idea of the number turning into SQLs. Has anyone tried this for setting up as a campaign?

Outcomes