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Has your Marketo admin syncd your custom SFDC fields over from within the SFDC section in Marketo Admin?
Here is where you can sync over more fields from SFDC custom objects relating to contacts.
Every once in a while you need to refresh your SFDC schema in this admin area of SFDC in Marketo.
Edward, can you post the screen cap you are referencing?
FYI, Support suggested I use the SFDC data loader to touch all the accounts I wanted to draw info from, so that Marketo would know they had "updated" info. That did the trick.