I have a question regarding setting up an engagement program.
In 2019 we will be launching our first real ongoing nurture programs broken out by general content and then product specific focused. Now my question is around having one engagement program with all the streams or separate engagement programs with one stream. The flow of people will be once they complete the content in the product specific stream, they would move to the general content stream. We definitely want some flexibility between the streams so wondering what's the ideal method?
Thanks in advance for your suggestions.