Hi there Marketo Nation,
I am reviewing some operation programs my predecessors put in place and this one has me confused.
The issue: Inflated lead scoring caused by bots/email scanners.
The fix: Copy/paste an invisible link into communications. If clicked, we know it was a bot or scanner, and not a human.
1. Where would my predecessor have created this link? It goes to our homepage "http://bit.ly/2DIQR6Q"
Also here are the campaigns in question. The belong to a Bot Removal folder:
2. Can someone confirm my understanding of "remove Scoring" and "remove SI"?
If the below link is clicked, the system
a. will wait 5 minutes
b. remove that lead from our behavioral scoring program, and
c. request a new campaign.
This new campaign that is requested, Remove SI,
a. removes the lead from another campaign that attributes an Interesting Moment (so no interesting moment will be applied) and
b. requests the third campaign and final campaign in the bot folder, Remove High Value
This is where I am getting tripped up...
Why is this campaign requested only to remove them from the campaign in the flow? Doesn't make sense to me.
What is the logic?
Could it be that its an unfinished campaign?
Any insight would be helpful! Thanks!