Email intervals in Webinar program template

Franky Ruysschaert -

You can use Duration, Specific Date, or a Date Token.

A criteria can also be used to trigger the next send/flow - is more simpler if we use requested campaigns in sequence.

The criteria can be based on verification of previous action - e.g. send reminder only if the first email was delivered (This can be defined as a progression status of program - using Program Status)

Many of us use these statuses to determine the next steps.

E.g. triggered campaign to look for a Program Status Update to "Delivered" and request "Wait, Send Reminder". The program status change can be defined in the flow of a campaign listening to "Email is Delivered" trigger.

We can use date tokens, however you might want to look at advanced wait properties here -

https://docs.marketo.com/display/public/DOCS/Use+a+Date+Token+in+a+Wait+Flow+Step

I realize this doesn't answer your question directly, but I have never found it to be worth the effort to use Marketo to send webinar operational emails. It's extra emails that you have to make sure are configured and scheduled, and there's not really any extra information that you need to put in that isn't in your webinar provider's standard confirmation and reminder emails. I got the same attendance rate with Marketo emails as with GoToWebinar's, so I went back to just using GoToWebinar's.