We are currently using UTM parameters to track the visitor’s first touch.
Can anyone tell me the best way to track the visitor’s all subsequent activities?
Here is an example:
The visitor first comes to our site through Google (UTM source = google). Later that visitor comes through another source, such as LinkedIn and still remains anonymous. The third time that visitor might come in through yet another source and this time fills out a form. Since UTM parameters will only provide the first touch information, what is the best way for us to track the visitor's all subsequent activities (ie. Google, LinkedIn, 3rd party source, etc.)?