I'm looking into some advanced integration options between Marketo and Google Analytics.
Specifically, I'd like to add Marketo segmentations to Google Analytics as a custom dimension (ie. Industry Segment = B2B)
I understand that with Marketo RTP you can push some Marketo data (industry, category, group) to GA through a native integration (Integrate RTP with Google Universal Analytics - Marketo Docs - Product Documentation). However, I'm not an RTP customer, so it sounds like I'll need to figure out a workaround that would mirror this process for my industry segment attribute.
Based on some initial research it sounds like there is some potential to do this through a data import using the client ID as a mapping key between Marketo and GA. In this case, the client ID would be used to map my industry segment to Google Analytics as a custom dimension.
If anyone has any insight into this process, I'd really appreciate it. I'm also totally open to other ideas.