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Pushing Marketo Segmentations to Google Analytics

Question asked by Nate Gengler on Jan 2, 2019
Latest reply on Jan 3, 2019 by Nate Gengler

Hi Community!


I'm looking into some advanced integration options between Marketo and Google Analytics.


Specifically, I'd like to add Marketo segmentations to Google Analytics as a custom dimension (ie. Industry Segment = B2B)

Screen Shot 2019-01-02 at 12.57.20 PM.png


I understand that with Marketo RTP you can push some Marketo data (industry, category, group) to GA through a native integration (Integrate RTP with Google Universal Analytics - Marketo Docs - Product Documentation). However, I'm not an RTP customer, so it sounds like I'll need to figure out a workaround that would mirror this process for my industry segment attribute.


Based on some initial research it sounds like there is some potential to do this through a data import using the client ID as a mapping key between Marketo and GA. In this case, the client ID would be used to map my industry segment to Google Analytics as a custom dimension.


If anyone has any insight into this process, I'd really appreciate it. I'm also totally open to other ideas.