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Source Attribution - Direct Traffic

Question asked by Moriah Diedrich on Dec 21, 2018
Latest reply on Dec 21, 2018 by Nicholas Hajdin

I know every company does it differently and that it's a complicated process, but I'm working on setting up source attribution in Marketo.


First, I would like to know....are we using the Not Visited Web Page filter correctly for our Direct Traffic smart list?:

(Since this could be a double negative, should we be using "Querystring is not empty" or "Querystring is empty"?)

direct traffic smart list.PNG

Next, how do we keep people out of our Direct Traffic campaign (smart list image above) who should be falling into our Paid Search - Google campaign (smart list image below)?

(These people are clicking on our Google ads but still being attributed to direct traffic for some reason.)

paid search smart list.PNG