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Capturing searches in different languages

Question asked by Erin Miller on Dec 20, 2018
Latest reply on Dec 20, 2018 by Sanford Whiteman

Hi everyone.

I'm looking to score on search engine searches for certain key words.  What if someone in China types in that key word using Chinese characters.  Does that trigger that scoring campaign?  Or do I have to add all key words in all languages into my scoring campaign?