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Using Custom Objects for Data Collected by Marketo Landing Page?

Question asked by Steve Schimmel on Dec 19, 2018
Latest reply on Dec 19, 2018 by Sanford Whiteman



I'd like to create a custom object to store product purchase history. Since our customers often own multiple products (and there is a one-to-many relationship), this seems to be a perfect use case for custom objects. However, I am capturing product purchase history through Marketo forms (product registration forms).


I believe that custom objects can only be used to store data that is not captured by Marketo -- e.g., it has to be captured somewhere else and passed into Marketo via an API or data upload. Given that I am, however, capturing the data I need in a Marketo form, I am wondering if anyone has any suggestions as to how I can capture the information in Marketo and pass it into a custom object.

One idea I have is to capture it in Marketo, pass it into a custom object in Salesforce, and then send it back from Salesforce into a Marketo custom object. This is not a fully-baked idea, but it's the only one I can think of so far. Any other suggestions are very much appreciated!