hi the marketo community,
We are looking for an advanced attribution tool and i would like to understand the difference between bizible.com and Brightfunnel. Are they similar or does Brightfunnel bring more capabilities?
They are different. Bizible was bought by Marketo and you can expect more integration. Brightfunnel was bought by Terminus? Not sure what they are doing with it.
Both tend to use Campaign Member Object customization. My sense is Bizible is more what you want because it is less about ad tracking.