0 Replies Latest reply on Jan 3, 2019 8:27 AM by Maria D'Anisi

    Marketing Automation Specialist - MSC Cruises

    Maria D'Anisi

      MARKETING AUTOMATION SPECIALIST (NAPLES, ITALY)

      JOB PURPOSE

      The Engagement & Retention Specialist is responsible for the identification and implementation of new processes and relational strategies with customers, through a multi-channel architecture of marketing automation, in order to deliver a fully personalized and digitally innovative customer experience.

      KEY RESPONSIBILITIES

      •Identifies new opportunities to engage customers, using a variety of one-to-one marketing channels that are scalable across multiple markets;

      •Assures the email marketing programs development and improvement, including triggered and dynamic contents campaigns, testing and deployment;

      •Manages marketing automation efforts, proactively researching and implementing the latest best practices, strategies, and industry standards;

      •Maintains marketing automation integration with CRM and assists in the integration of additional platforms into the marketing automation software;

      •Plans and performs A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth;

      •Monitors email health metrics, deliverability, sender score, IP address statuses;

      •Supports essential marketing operations initiatives (i.e. lead lifecycle management, lead scoring, lead nurturing and segmentation).

       

      JOB REQUIREMENTS (skills, competencies, experience)

      •Fluent in English; knowledge of any other European language is considered an advantage;

      •Degree in Economics, Marketing or equivalent; Marketo certification is preferred;

      •At least 3 years’ experience with Marketing Automation and with email marketing campaigns design & execution;

      •Knowledge of MS Office package;

      •Knowledge of Google Analytics, HTML coding for email development, Adobe Photoshop, marketing automation platforms (Marketo is preferred);

      •Familiar with CRM, database concepts, trigger campaigns and direct marketing best practices;

      •Ability to work in a deadline driven environment, balancing multiple priorities;

      •High level of attention to details;

      •Excellent communication, organization, time management and analytical/problem solving skills.

      VISA REQUIREMENTS (if any)

      Right to work in Italy.

       

      Visit www.careers.msccruises.com to apply now!