I have a situation where I need to capture UTM parameters in Marketo that are passed to the CRM when a lead fills out a form. The complication is that we are not sending all of our ads directly to landing pages with forms and the UTM parameters are not in the url of the page that the form is on.
Currently we manually track this as lead volume is not huge. This is not ideal and I would like to implement a fix with a smart flow.
My idea is that if I create a smart campaign with a list of Visits page > ANY and querystring is not blank
and a flow of
Write UTM parameter to field (Ideally concatenate to track multiple referrers/visits)
Is that possible and is there a simpler way to accomplish this? Thanks!