0 Replies Latest reply on Dec 13, 2018 11:01 AM by Mahurrinah Sims

    Marketing Automation Specialist (NYC)

    Mahurrinah Sims

      Link to job posting - https://www.mimeo.com/careers/jobs/?p=job%2FoWT08fwH




      Are you creative and analytical? Innovative and technical? Mimeo is seeking a candidate like you to assist with the day-to-day management, planning, and execution of our B2B email marketing initiatives.


      As a Marketing Automation Specialist for Mimeo, you will provide feedback, guidance and judgment on new B2B project initiatives that support our lead generation and customer retention efforts in three distinct customer segments.


      The ideal candidate is experienced, entrepreneurial and excited to work in a highly creative, fast-paced environment. In this role, the successful candidate will be responsible for researching, planning, executing, analyzing and reporting on the performance of our marketing automation activities including but not limited to marketing automation platform management, campaign execution, and campaign analysis and reporting.



      Key Responsibilities:


      Campaign Execution (50%)


      Coordinate and launch creative B2B marketing campaigns focused on both new customer acquisition and growth within existing customers

      Build emails, forms, lists, and reports within Marketo

      Work collaboratively with design, content, and data teams to produce effective campaign assets

      Consistently A/B test and tweak campaigns based on results


      Platform Management (30%)


      Become the internal SME for Marketo (Marketing Automation Platform) and Intercom (On-site Chat)

      Maintain workflows and integrations within Marketo, Salesforce and Zapier

      Sustain a clean database and manage segmentation

      Develop and manage an intelligent lead scoring program

      Become a wizard by staying up to date on marketing automation innovation and trends


      Analysis & Reporting (20%)


      Establish campaign metrics with the Marketing Director for analysis

      Track all campaign KPI's and distribute meaningful reporting to the invested parties

      Report on A/B test results

      Provide aggregate executive summary reports on a weekly basis


      Qualifications & Competencies:


      2-4 years of hands-on marketing automation experience

      Marketo certification

      Experience editing HTML/CSS

      Bachelor’s degree in related field

      Comfortable with technology and picks up new concepts quickly

      Comfortable taking risks and testing new campaigns/strategies

      Strong sense of team and collaboration across the organization

      Self-motivated, proactive, and resourceful

      Excellent follow-through and attention to detail

      Strong written and verbal communication skills

      Curious and eager to learn


      Bonus Qualifications:


      Copy writing skills

      Design skills/Adobe Creative Suite


      Who we are:


      Mimeo is the innovator of online managed content distribution and printing. Our global footprint and cloud based platform provide customers the simplest way to create, manage, and distribute content and materials they rely on to do business. We measure success on our ability to delight customers by delivering ease of use, speed, quality and value. Mimeo has delivered on this mission for more than 50,000 organizations, small businesses, and Global 2000 companies in over 140 countries.


      Mimeo offers a fun and exciting culture as well as one of the most generous benefits packages in the area, including low cost medical, life insurance, STD/LTD, PTO and 401k.