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I would start using nested default programs in your stream rather than single emails. This gives you MUCH more flexibility on what to send and how to send it.
Within the nested program, create a smart campaign. In the flow step have a conditional email send flow step. If they haven't opened email 1, send email 1, if they have, send email 2.
Hope this helps
Thank you so much. I will do that
No problem! using programs rather than emails opens up so many other possibilities such as:
- Cadence changes (put wait steps in your flow actions so you can send emails out at different times)
- better reporting. See which programs within a nurture are brining the most success.
- do other things besides send out an email (ex. webhooks)
Carla, do you mind marking my response as "correct"? Thanks!
Ensure that when you are building complex engagement programs using nested programs that send out their own cadence of emails, you pause the record from the engagement stream. Else you may find that the record will receive the follow up email in the nested program but also receive the email in the next cadence.
It would look something like the following
Nested Program 1
> Pause from engagement stream
> Send Email 1
> Wait 10 days
> If done action on Email 1, Unpause
else Send Email 1 again
> Wait XY days
Hope this makes sense