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Localization process inside of Marketo, SFMC background

Question asked by 0e81f7ca2be2fdb24a588327cc39c640cb79ae9c on Dec 10, 2018
Latest reply on Dec 19, 2018 by Sanford Whiteman

Hi, my company is making the move over to Marketo so I'm fairly new to the platform.


I'm trying to wrap my head around the best way to setup my emails so Marketo serves

up the correctly translated creative base on a user's language preference.


I come from a Salesforce Marketing Cloud background and typically what I do is store

whole HTML documents inside of code snippets and from there I write a basic

conditional logic that says something like:


if language == ko {   render korean html document } else {   render english html document }

(For some reason the HTML view of the code isn't work)


But with Marketo, my understanding is that Tokens are used and can be setup to

swap out snippets of texts base on a language Segment.

(Sorry if my nomenclature is off, it's been literally 2 weeks since the Marketo on-site training and I'm still getting acclimated.)


This seems a bit highly in-efficient to me as it's possible for me to be in a situation

where I need to send multiple emails out to 20+ different languages.


Can someone give me some advice or clarity on this topic?


Thank you in advance.