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Separating Email Sends for Webinar Into Own Program - Benefits or Waste of Effort?

Question asked by Spencer Phillips on Dec 5, 2018
Latest reply on Dec 5, 2018 by Spencer Phillips



I have an upcoming webinar. I have a webinar program that updates member status on form completion. In the past I have included all the email invites, reminders and confirmations in the webinar campaign.


My question is: Is there any benefit to having those invites, reminders, etc. in a separate email campaign for reporting purposes or am I just making more work for myself. I was thinking that because the programs are associated with different channel tags ( email and webinar ) I could break out reporting like that.


Attached is a screenshot of a test campaign in the email program I started to build. After the email send the flow updates program status in the webinar campaign.