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Job Posting: Marketing Automation Manager at Unison

Question asked by 14036946b90c87c471d79b59cf09bae0263bcc98 on Dec 4, 2018

Exciting opportunity to join a fast-growing Series B startup shaking up the future of home buying and turning real estate on its head.


The Position

As a Marketing Automation Manager at Unison you will leverage Marketo to drive growth through marketing initiatives that increase conversion and drive revenue across all segments of our business. You must possess an advanced proficiency in email marketing and marketing automation, excellent written communication and copywriting skills, good design sensibilities, and a strong entrepreneurial spirit.  You thrive in an environment where you can be both strategic and tactical.


Your responsibilities will include:

Act as our Marketo Admin, driving regular and ad hoc email campaigns that generates demand and nurtures leads

Own and perform all aspects of email campaign from design to writing to segmentation to strategy

Develop and segment lists in Salesforce and Marketo, maintaining data cleanliness and hygiene, list uploads, segmentation, and touch cadences.

Monitor, review and report on campaign results and make recommendations to improve the efficiency and effectiveness to increase ROI

Coordinate with other marketing teams for creative content and design elements

Apply frequent test, learn and retest methodologies

Maintain and own a calendar of content for lead retention and reactivation

Manage future marketing initiatives out of Marketo, such as text messaging and lead scoring


What you will bring to the team:

2+ years of email marketing experience, including 1+ years’ experience as a power user/admin of a Marketing Automation platform

Experience working with Salesforce and/or Marketo is a huge plus

Self-motivated with a strong desire to learn new skills

Strong writing, proofing, and editing skills with a drive for accuracy, good project management skills and attention to detail

Passion for creating world-class marketing, including the ability to orchestrate each important detail and measure results

Bachelor’s degree required


Why join us?

The Unison team draws on a deep and wide range of talent across several disciplines. Visionaries in investment management, product development, and financial technology are joined by innovative real estate and consumer finance experts creating a unique culture.

Perks of the Unison employee include: competitive salaries, 100% paid medical and dental benefits, generous PTO policy, fully-paid gym access, paid parental leave program, and a fantastic downtown SF location, as well as being an integral part of a well-funded market leader with incredible momentum.


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