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on Apr 15, 2014 7:04 PM by Josh Hill
Best Practieces for Email Preference Centre
Sep 12, 2017 2:26 PM
Does Marketo or any Marketo customers have any best practices for setting up Email Preference Centre?
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Re: Best Practieces for Email Preference Centre
Apr 15, 2014 7:04 PM
in response to Caryl Mostacho
Please see my other threads and this slideshare. There are tons of options, so you need to decide on:
channels you'll use - events, roadshows, webinars, emails
types of comms - blog, invitations, promos, etc
what should be displayed
how to manage the lists so you know who opted in/out
how to comply with various laws
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