1 Reply Latest reply on Apr 15, 2014 7:04 PM by Josh Hill

    Best Practieces for Email Preference Centre

    Caryl Mostacho
      Does Marketo or any Marketo customers have any best practices for setting up Email Preference Centre?
        • Re: Best Practieces for Email Preference Centre
          Josh Hill
          Yes,

          Please see my other threads and this slideshare. There are tons of options, so you need to decide on:
          •           channels you'll use - events, roadshows, webinars, emails
          •           types of comms - blog, invitations, promos, etc
          •           what should be displayed
          •           how to manage the lists so you know who opted in/out
          •           how to comply with various laws
          http://www.slideshare.net/jdavidhill/marketo-email-reputation-management