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Seeking richer email performance metrics

Question asked by Jamie Hunter on Nov 28, 2018
Latest reply on Nov 28, 2018 by Grace Brebner

Hi Marketo Community,


Outside of reporting on the standard email metrics including Delivered, OR, CTR, CTO, and Unsubscribe, do any of you report on any richer metrics that showcase the success of the email channel? A few ideas that I plan to explore are the following:

  • Implement survey-based or data enrichment-based emails so there's another level of data to report on (i.e: The confirmation email sent after a content download would ask multiple choice questions for other types of content the recipient may be interested in such as webinars, blogs, etc.). Then this data would have a feedback loop back to the Sales rep.
  • Track the number of meeting conversions sourced from a lead clicking on a meeting scheduling link in email (from sales signature)
  • Explore additional services from Litmus for Marketo email templates
  • Engagement Stream Score?

Any ideas or examples of what you're doing at your companies would be appreciated!